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Chatuchak Weekend Market Chatuchak is the undisputed champion of all the markets in Bangkok and, dare we say, the world! With more than 15,000 individual stalls sprawling across 35… Read More... Suan Lum Night Bazaar Located around the corner from Silom Road and across from Lumphini Park is the colourful and eclectic Suan Lum Night Bazaar. Less chaotic and claustrophobic… Read More... A Consumer Capital Over the years the Thai capital has truly developed into a world-class city for shoppers. Whether it’s a gleaming mall packed with designer labels or a relaxed… Read More... Top Spots for Shopaholics in Bangkok Bangkok is a shopper’s paradise where you can find just about everything from expensive brand name goods to cheap knockoffs all within easy walking distance.… Read More...

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The Thai term sanook means fun, enjoyment, satisfaction, or even elation caused by stimulating activity. Sanook is a characteristic of Thai people and society - Thais love to celebrate and take every opportunity to enjoy themselves and share their happy moments with guests. The spirit of fun permeates all social functions and festivals held at national and local levels and, consequently, numerous Thai festivals feature prominently on the tourist calendar.

AMAZING FESTIVALS

The Underwater Wedding Festival off the coast of Trang province coincides with St Valentine’s Day in February. The area is a favorite dive site and enthusiasts from around the world come back again and again. In the year 2000, Trang earned a place in the Guinness Book of Records for the world’s largest underwater wedding ceremony. Numbers grow annually due to the unique ambience and hospitable arrangements that make it memorable for divers, lovers, families, and guests.

The Songkran Festival marks New Year on the Thai calendar and is celebrated in the middle of summer, during the second and third weeks of April. Songkran is  traditionally a time of family reunion, goodwill and friendship. Family members return to their home towns and villages and sprinkle water on their elders as a sign of respect. However, the festival has become known more as a water festival in which participants enjoy throwing water on one another in the streets. Throughout the country, Thais and visitors alike enthusiastically celebrate Songkran.

A unique rain inducement ritual takes place in Dan Sai district in Loei province in the northeast of the country. Here, at the Phi Ta Khon Festival in May-June, the highlights are the playful goblins who tease everyone as they participate in the street procession. In Yasothon, one of the poorest and driest northeastern provinces, the rain  inducement celebration comes in the form of the Rocket Festival or Bun Bangfai, in which joyous collections of dancers bring home-made rockets to the launch site. The processions and the firings of the rockets are serious and hotly - contested parts of an event involving numerous local communities. It is a popular spectacle for tourists each year. At the start of the 3-month Buddhist Lent, usually at the end of July, Ubon Ratchathani gets ready for its Candle Festival with a competition of ornately-carved wax creations in the form of large decorative candles. These are produced by local wats and are exhibited in an impressive procession around the city.

The end of Buddhist Lent is celebrated at the same time as the end of the wet season with boat races on rivers full from recent rains. One of the most spectacular events takes place at the Thailand International Swan Boat Races on the Chao Phraya River at Bang Sai in September.

Surin province is well-known for its Elephant Roundup in November in which the magnificent creatures parade in front of large crowds and take part in mock battles. The communication between animals and mahouts, their handlers, is a special spectacle that must be witnessed.

In the south of the country, Phuket attracts visitors with its Vegetarian Festival, complete with its procession of devotees praising revered deities to mark the conclusion of the  -day vegetarian period observed traditionally by ethnic Chinese on the resort island.

The year closes with the famous and delightful night festival celebrated all over the country, the Loi Krathong Festival, on the full moon in November. At this festivity, celebrants launch floats containing flowers, candles, and incense sticks onto lakes, ponds, canals, and rivers throughout the nation. These floats make a shimmering spectacle on the country’s waterway as they carry the participants’ wishes for happiness and prosperity.

MUSIC FESTIVALS

Music is in the veins of the fun-loving Thai people. In modern days, music festivals are held in tourist cities, especially during the peak season. Jazz music fits perfectly with the Thai’s character of spontaneity, freedom of expression, and audience participation. Thus, the Bangkok Jazz Festival has become a fixture keenly looked forward to by performers and music lovers from all over the world. The same can be said of Hua Hin Jazz Festival. Hua Hin boasts a reputation as the royal beach resort, full of traditional charm while emerging as a modern holiday des-tination for both domestic and international vacationers. It serves as a perfect venue for the jazz festival and participation grows annually. Pattaya, long recognized as an international playground, with all types of accommodation and full tourist infrastructure, hosts the Pattaya International Music Festival which attracts all types of performers from near and far in an ever-increasing number due to the town’s proximity to Bangkok and its strong tourist reputation.

NATIONAL AND INTERNATIONAL SPORT EVENTS

Today, young Thai athletes are making names for themselves and their country in a wide range of international sports. Tennis is an example in which several talented young players have emerged in recent years. This has helped lead to the establishment of the ATP Thailand Open, an event that attracts many of the top tennis players from around the world.

Marathon runners set their eyes firmly on the exciting and delightful Pattaya International Marathon, an official event in the Asia Marathon Championship. The race course covers the scenic Pattaya Beach Road and is divided into 3 categories, a 42.1 5 km marathon for runners and wheelchair participants, a 21.1 km half-marathon, and a 10.55 km quarter-marathon.

The Phuket King’s Cup Regatta, in the first week of December each year, is Asia’s biggest and most popular regatta. The event was launched in 1987 to celebrate the 60th birthday of His Majesty the King by the Phuket King’s Cup Regatta Organizing Committee under the auspices of the Royal Varuna Yacht Club with the Yacht Racing  Association of Thailand, the Royal Thai Navy, and Phuket province The week-long event is more than a regatta, marked by great parties, great sailing and great fun – a lot of sanook!

JUST PAUSE AND ENJOY A DIFFERENT SIDE OF THAILAND

Thailand encourages you toenter into a different world of fantasy. Not only will your senses be dazzled with amazing attractions scattered throughout the country, you will also be fascinated by a myriad of Thai trends that have made and are making this nation the unmatched jewel of south east Asia.

Travelers may seek more vibrancy…more excitement  that extra something just a little out of the ordinary. Thailand offers you that - special atmospheres, special places, special services for guests who demand something special and something different.

Wherever you choose to stay or to enjoy yourself, a world of fantasy can be there at your doorstep. Come and allow yourself to be transported to a dreamland for just a moment, just a day, just a few days! The experience will excite you instantly, and the memories will remain with you for the rest of your life.

LIVE IN STYLE

Boutique hotels are emerging as a new trend in Thai tourism. Also known as ‘designer hotels’ or ‘lifestyle hotels,’ these intimate and often luxurious alternatives differ from chain or branded versions, offering personalized accommodation, services and facilities. In Thailand, they vary from place to place, but you can choose from cottages built in harmony with cascading water courses, bungalows in secluded areas with golden beach frontages against scenic mountain backdrops, clay houses in mountainous terrains and seas of mist, and restored stately teak houses in lush greenery. All are easily accessible and reasonably priced.

You can opt to dine in chic and top-notch restaurants, some based within hotels, others located on their own premises. Many of these can be found in Bangkok and other major tourist cities, such as Chiang Mai, Phuket, Pattaya, Hua Hin, Samui, and Hat Yai. The cuisine ranges from Asian, barbecue, Cajun, Chinese, fondue, Mediterranean, seafood, and Swiss to vegetarian and, of course, Thai. You can sip drinks of your choice while enjoying stunning views of the surroundings, and dance to live music in stylish and upbeat clubs convenient to your accommodation.

SHOPPERS’ PARADISE

Thailand is one of south-east Asia’s leading exotic shopping destinations. It boasts hundreds of modern, state-of-the-art shopping malls, plazas, and exclusive outlets, as well as markets that are becoming increasingly sophisticated. The serious shopper can expect to find not only examples of Thailand’s well-known handicrafts but also an extensive choice of genuine luxury purchases.

Chatuchak Weekend Market is known to visitors and Bangkok residents alike as the place where anything can be found. The market covers an area of 35 acres and contains more than 15,000 shops and stalls, with more than 200,000 visitors each day. The market comes alive each Friday afternoon with an extensive range of products on sale, including household items, accessories, handicrafts, religious artifacts, art objects, antiques, live animals, books, music, clothes, food, plants, and flowers.

Within the inner city or the Rattanakosin Isle, places to shop include Khao San Road, one of the world’s most vibrant streets. It is just one kilometer in length and is lined with pubs and bars, shops, and stalls selling crafts, paintings, clothes, food, and books. It’s a backpackers’ paradise! Chinatown, a major trading center even before Bangkok became a royal capital, covers a large area on Yaowarat and Charoen Krung or New Road, and is crammed with shops and stalls in side streets and alleys. Phahurat, the Indian market nearby, is a traditional textile and garment center. The entire area is also famous for its food and at night turns into a delightful place to eat. Serious shoppers head for Bo Be, the wholesale garment market close to Hua Lamphong Railway Station, or to Pratunam, the huge clothing market at the intersection of Ratchaprasong and Phetchaburi Roads.

A newly opened business and retail area covers Pathumwan, Ratchaprasong, and Sukhumvit, containing MBK Center, Siam Square, and Siam Discovery, within the
campus of Chulalongkorn University. This forms a vibrant complex catering for students and young people extending to Siam Paragon, an up-scale shopping mall with
a wide range of stores and restaurants as well as top entertainment areas, theatres, and an aquarium. Proceeding further along Pathumwan Road, you come to Central
World, one of the latest additions to Bangkok’s attractions, an expansive 800,000 square meter shopping experience. Gaysorn, Sogo, and Emporium on Sukhumvit Road are all delightful lifestyle shopping areas catering for the delight of tourists and residents alike.

Areas outside of the capital have not neglected the serious shopper either. Shopping complexes have been developed in all major tourist cities, including such establishments as Central Festival Pattaya, Hua Hin Night Market, Chiang Mai Night Bazaar, Hat Yai Plaza Shopping Center, and Ban Thawai Antiques and Wood Carving Village in Chiang Mai. Jungceylon Phuket, an up-scale lifestyle shopping complex, has recently opened in Patong. This site combines a modern trade concept with the  ambience and history of Phuket under its ancient name of Jungceylon.

ARTS AND ENTERTAINMENT

For a glimpse into old Siam, visit Joe Louis Puppet Theater near th Suan Lum Night Bazaar. On offer is a revived traditional art known as Hun Lakhon Lek in which elaborate puppets and their handlers dance in synchronized movements and communicate with the audience in a playful manner. For an authentic Khon or mask dance, come to Chalermkrung Royal Theater where performances are staged regularly during winter months. Other plays of the performing arts can be seen throughout the year, all accompanied by modern lighting and sound techniques.

Siam Niramit Theater offers a world class spectacular show consisting of an  0 minute journey through the country’s history, customs and cultural treasures. The show is lavish with ornately designed sets and costumes, featuring a live elephant, magical illusions, aerial performances, and pyrotechnics, making it a state-of-the- art production.

When in Pattaya, don’t miss the cabaret shows at Alcazar and Tiffany’s. Both of these involve elaborate performances by beautiful transvestites. Alcazar is known throughout the world and is comparable to the Lido and Moulin Rouge of Paris. The performers combine the arts of acting and singing with spectacular light and sound technology, magnificent costumes, and fantastic sceneries. Tiffany’s, another legend of Pattaya cabaret, is the palace of decadence, spectacular elegance, and enjoyment featuring over 100 professional performers in dazzling costumes in the first true transvestite cabaret show in southeast Asia.

Down in Phuket, you can visit Phuket Fantasea, a stunning 140 acre theme complex packed with a multitude of activities and entertainment. These include a festival village with carnivals, games, handicrafts, and shopping, a theme restaurant offering a grand buffet of Thai and international cuisines that can accommodate 4,000 patrons,
and a breathtaking Las Vegas-style theatrical show, where state-of-the-art technology and special effects enhance the grace and beauty of Thailand’s myths, mysteries, and magic in a wondrous extravaganza.

If you are one of those seekers of a place to genuinely retreat, recharge your men-tal and physical energies, and restore your health in harmony with beautiful, natural
settings, then Thailand is your choice. Health and wellness, symbolized everywhere by that wonderful Thai smile in markets, outside schools, crossing the streets is a
product of a wealth of Thai wisdom and a peaceful Buddhist background.

In the areas of massage and spas, hospital treatment, and healthy leisure activities, Thailand has sought to combine its traditional qualities of hospitality and service with modern Western efficiency and technology. In this way, you can experience a range of traditional Eastern recu-perative treatments merging with Western ideas that will reward you with an inner serenity and satisfaction, medical services the envy of the rest of the world, and leisure activities that attract enthusiasts again and again.

UNIQUE THAI MASSAGE AND SPAS

Thailand is the land where body meets mind and spirit, and science meets art, and from this combination comes equilibrium and health. You can select a range of destinations throughout the country that enable you to experience a variety of healing and health packages conducted in anything from scenic moun-tain settings to dazzling turquoise sea environments, all in comfortable, soothing, and sty-lish facilities. Come and savor traditional Thai therapeutic techniques and holistic Thai spa treatments, the memories of which you will never be able to erase from your mind. These techniques and treatments have been tested and practiced for centuries, and await you with world-class hospitality and dis-tinctive Thai service.

There is a long list of boutique resorts to luxurious hotels that offers vacationers a choice of physical and spiritual relaxation programs to boost their health, such as hydrotherapy, Thai herbal body treatment, traditional oil massage, sea therapy, and mineral stone sand-bath. You can also submit yourself to a ‘mind massage’ in which the masseuse’s fingertips gently apply a collection of natural ingredients used by practitioners over many centuries to relieve tension. Much of the gentle rocking and
rhythmical nature of traditional Thai massage, adopted from marble inscriptions and yogi statues over the years, was used to alleviate ailments like backaches, fevers, headaches and stress. Thai massage also often induces a meditative state and this encourages the body’s ability to heal itself, revitalize inner balance, and achieve relaxation and peacefulness.

Wat Pho or the Temple of the Reclining Buddha is considered as the leading place of learning for traditional Thai medicinal art and a center of education for traditional Thai medicine. Here, you are able to get a massage and attend Thai massage courses conducted by experts. Many of the herbs used in Thai massage and spas have qualities important in the positive development of health and beauty. For example, oil from crushed turmeric is an efficient moisturizer and also has antiseptic properties, and essential oil of basil refreshes the senses and relieves fatigue. These qualities, along with the hospitality, friendliness, and caring nature of the personnel in the
industry, make the Thai massage and spa experience one of exceptional value and benefit.

There are also many spa training centers available in Thailand. Visitors can take a short course during their visits and learn the best-kept secret treatments, such Asian spa treatment, Thai herbal massage, or even Thai herbal cuisine.

HEALTH CAPITAL OF ASIA

Thailand has established itself as the ‘Health Capital of Asia,’ with more than four hundred hospitals providing the most advanced and comprehensive medical care by experienced and internationally-trained specialists. The medical services in Thailand are of high quality but reasonably priced. The hospitals offer a wide range of treatment, including CT-scans, open-heart surgery, joint replacement surgery, and advanced dental expertise. Accompanying this high standard of treatment is the personalized attention and genuine compassion shown by hospital personnel that makes you feel at home.

In addition, the aftercare services take place in resort settings with lavish accommodation - shopping and dining are commonplace, making you think that you are on vacation! Language is no longer a barrier as many hospital staff members are comfortable in the use of English, and other personnel are available for other languages. It’s so good, even if you’re not ill, it’s worth a visit!!! Why not treat yourself to a check-up?

SPECIAL HOLIDAYS FOR HEALTHY LEISURE SEEKERS

If you’re an active person looking for that special holiday pursuing your healthy leisure pastime, and golf is your preference, then Thailand is one of the best destinations for you. Challenging and thrilling courses, striking lay-outs and designs, and knowledgeable and cheerful caddies are some of many explanations why Thailand is a recognized and renowned choice of golf enthusiasts. Spread throughout all the regions of the country, there are more than 200 great golf courses, such as in Chiang Mai and Chiang Rai in the north, around Chon Buri and Rayong in the east, in Cha-am on the way south, and near Phuket in the far south. If you prefer to play your sport in world class conditions, in an affordable but comfortable atmosphere, then Thailand is the choice for you.

ECOTOURISM – EDUCATION AND EXCITEMENT

Leave all your luxurious vehicles behind, climb up on the back of an elephant, and ride through the forests, enjoying the magnificence of these creatures. Relax as they move through the undergrowth and provide you with a new perspective of the surrounding landscape. Marvel at the bond that exists between animals and mahouts as the
elephants respond to their masters’ commands. A variety of activities and destinations are waiting for those who seek environmentally-friendly recreation and insights into
indigenous peoples, diverse cultures, and rich nature.

Visitors can stay overnight in homestay accommodation with different ethnic groups, such as the Hmong, Akha, Karen, and Lisu groups in the north of the country. This exposes guests to the traditional everyday skills of these people, for example, weaving and rice planting, and also allows them to participate in the spiritual aspect of
community life, such as celebrations of the New Rice Ceremony and the Swing Ceremony.

Let yourself feel in harmony with nature as you drift gently on a bamboo raft along a peaceful stretch of river. Stay on board overnight, with kerosene lamps providing a magical and unfor-gettable atmosphere, and ap-preciate and absorb some of the natural heritage of Thailand.

After this, visitors can relax and enjoy the taste of a fine grade of Oolong tea from High Mountain at Doi Mae Salong, Chiang Rai province. Here, you not only savor the flavors, but also trace the origins, observe, and even join in harvesting the tea leaves on the plantation. Another intriguing natural activity is bird-watching in the heart of the jungle of Khao Yai National Park. This is a recognized UNESCO World Heritage Site, with an amazing number of birds, both rare and common, such as hornbill, cuckoo, pheasant and blue pitta. As well as a paradise for bird-watchers, there are opportunities for sightings of various forms of other wildlife.

If you are seeking out more physically deman-ding activities, then sea-kayaking, rock-climbing, and abseiling are challenging adventures that have no detrimental effect on the environment. Sea-kayaking in Khao Sok National Park, Surat Thani province, is possible, even if you’ve never paddled before. During the kayaking trips you experience the team spirit as you work with other members of the group, and you are able to enjoy a completely new perspective of the environment and its creatures. Rock-climbing at Rai Le Beach, Krabi province, and abseiling at Than Rattana Waterfall, Nakhon Nayok province, are other examples of demanding physical activities for those who like to be challenged physically and mentally.

WILDLIFE AND CONSERVATION

For those who wish to watch and learn more about wildlife, especially almost extinct animals, then Chiang Dao National Park, and the wildlife sanctuaries at Umphang, Thung Yai Naresuan, and Huai Kha Khaeng are necessary attractions. Thung Yai Naresuan and Huai Kha Khaeng Wildlife Sanctuaries have been declared UNESCO World Natural Heritage sites and their areas form the largest protected wildlife location in Southeast Asia. You can discover numerous types of wildlife such as barking deer, banteng, chipmunks, goral, guar, langurs, porcupines, and many kinds of birds. Moreover, Thung Yai Forest acts as a major source of clean and clear air for
the surrounding region.

SERENE AND SCENIC NATURAL PARADISES

The country is full of wonderful natural paradises. The north is an ideal destination, having a cool climate and magnificent mountain ranges, such as Doi Luang Chiang Dao and Phu Chee Fah. With determination and effort, you can conquer the highest point in Thailand, Doi Inthanon in Chiang Mai province, and be greeted by the ultimate prize of an ocean of mist punctured by emerging peaks. In Chiang Rai, the beauty of Phu Chi Fa is exquisite, full of colorful flowering shrubs and breathtaking views of spectacular mountains. Phu Kradueng, located in Loei province in the region of Isan, is a sandstone mountain with a dramatic assortment of plants. After a lengthy journey to the top of the moun tain, you can find an expansive mesa where you can pitch your tent, become immersed in the natural setting, and recover your energy in preparation for the views at first light at sunrise and the possibility of an eerie thick blanket of early morning fog.

The southern regions of the country have a large number of scenic islands and magnificent marine environments, many forming world- enowned tourist attractions. Phi Phi Islands in Krabi province are one of the world’s most beautiful collection of islands, with spectacular cliffs rising vertically from clear seas and beautiful lagoons enclosed by rock walls. Phi Phi Don boasts picturesque beaches with clear greenish-blue seawater and multicolored underwater scenery. Phi Phi Le has staggering cliffs, huge rocks, and the prominent Viking Cave. Here, visitors can be taken back in time by witnessing stories of old through ancient wall drawings.

To jolt you back to the present, explore the stunning mountain scenery and idyllic islands of Phang-nga Bay. You can relish every minute as you cruise through the astonishing landscape of over 100 islands that make up this area. You can even discover James Bond’s Phing Kan Island where The Man With the Golden Gun was filmed.

UNDERWATER WORLDS AND MARINE
NATIONAL PARKS

People have called Thailand the tropical paradise of diving or divers’ heaven. You’ll find more marine life and more variety than anywhere else in the world. Ko Tao,
the Similan Island, Surin Island, Lanta Island, and Chang Island are some of beautiful dive sites that can be found in the Andaman Sea and the Gulf of Thailand.
The Similan Archipelago in Phang-nga province is rated as one of the world’s top 10 dive sites, bringing you the wonders of another world waiting beneath the surface
of the clear blue sea – reefs, brightly-colored fish, and corals.

Visitors are able to dive and observe manta rays and whale sharks at Ko Bon and Ko Tachai in Phang-nga province. At Ko Tao in Surat Thani province – the most stunning
dive site in the Gulf of Thailand – you may catch glimpses of rare species of spotted rays, giant trigger fish, and harmless whale sharks. Can you imagine diving and
swimming near a whale shark?

There are a number of unforgettable marine national parks. Adang-Rawi in Satun province is a group of islands with sparkling clear blue water, superb coral reefs, and
scores of multi-colored fish. Muko Ang Thong Marine National Park in Surat Thani province is an ideal place for snorkeling and scuba-diving to discover beautiful coral and a large number of marine creatures. Here, there are also opportunities to explore the forests and have a picnic on the beach as you recover from your aquatic exertions. In the east of the country, in Trat province, Muko Chang Marine National Park offers you the chance to dive and observe the variety of marine life and colorful corals, or throw in a line and idle away your time.

Whatever you desire, whether it’s the education and excitement of ecotourism, the fascination of the wildlife and conservation, the attractions of the natural paradises, or the mysteries and magnificence of the marine worlds, you can find it in all its forms and varieties throughout the country of Thailand.

Images of clear white, sandy beaches and sparkling blue seas are not just in dreams or fantasy worlds – they are real and can be found easily in Thailand. Whatever your
preference – serene beaches with soothing, gentle breezes or fun beaches full of color and energy – you can have and enjoy them all.

BEACHES – SERENE AND PEACEFUL

There are countless fabulous beaches located on the Andaman Sea along the west coast of Thailand and on the east side on the Gulf of Thailand. Lavish villas and basic
bungalows abound – you can be pampered in luxury in deluxe resorts, or seek out simple solace in down-to-earth dwellings, all blending in with the marvelous and distinctive surroundings of each individual beach.

In the province of Prachuap Khiri Khan, halfway down the narrow peninsula extending southwards, there is a peaceful environment at Pran Buri Beach that gives a sense of privacy and exclusivity. It is a place to getaway from the hustle and bustle of life and just relax in style. There are a number of resorts but the beach still preserves its tranquility. Further south, Ko Lanta Yai, on the Andaman Sea coast, is among the renowned destinations for tourists seeking a holiday away from home. It preserves its natural scenic beauty and its attraction for people from all over the world.

Another gem for those who adore tranquility is Ko Ngai in Trang province. In this ideal natural sanctuary, you can enjoy the panorama, listen to the rhythm of the ocean, and let your mind drift away with the tide. With magnificent and striking views, visitors can stroll along the beach forgetting all about time, and enjoy the spectacular sunrises
and alluring sunsets of the island.

At Ao Nang, Krabi, let peace reign. Relax in a hammock under the coconut trees and listen to the gentle sounds of seabirds as they soar in the sky. Ao Nang is a large bay with scenic beaches, preserved mangrove forests, and semi-sub-merged caves. Many of the beaches here, such as East Rai Le, West Rai Le and Phra Nang
Cave, have magnificent backdrops due to the lime-stone ranges.

You will be immersed in peace, tranquility and privacy at Phi Phi Islands in Krabi province. This area is renowned for its long, white, sandy beaches embraced by clear, blue seas and its dramatic limestone cliffs rising spectacularly out of the water. Two islands, Phi Phi Don and Phi Phi Le, are natural reserves free of any construction.

At Khao Lak, Phang-nga province, visitors can experience cool tropical forests, picturesque beachfront lodgings, and expansive white, sandy beaches lined with dense coconut palms. You can laze and sunbathe comfortably at your leisure and think only of the movement of the trees in the breeze and the relentless sounds of the small waves on the sand.

In the east of the country in Trat province, Muko Chang, the second largest island in Thailand has over a dozen beach areas, most featuring beautiful sands, unspoiled coral reefs, stunning scenery, tropical landscapes, and tranquil hideouts for nature-lovers.

BEACHES – NEVER-ENDING FUN

If you’re the sort of person who is full of energy and never shirks the challenges of excitement and life, then you may want more to challenge you than the paradise of shimmering turquoise seas, soft sea breezes, and dazzling beaches. There is a large variety of challenging activities available along the coastlines of Thailand.

To the east of Bangkok, there are a number of beaches that offer plenty to the visitors seeking lots of challenges. One of the most famous beaches within easy reach of the
capital city is Pattaya. It is a paradise that is nestled along a scenic bay offering diving, swimming, para-sailing, and flying gliders and ultra-lights. Pattaya has all types of
accommodation, from the most luxurious resorts to basic guesthouses. You can rent cars, jeeps, scooters, and the full range of motorcycles – whatever is your preference. After sunset, simply relax in a bar, watch a show, or dance the night away.

For those who love the nightlife, Ko Samet, further to the east, is a major attraction – you’ll never feel lonely with the non-stop music and dancing as the island celebrates the Fire Show and Beach Party. In the daytime, you can hire a moto-cross bike and seek out the adventures and hidden beauty of the island.

Heading south from Bangkok, the famous resort towns of Cha-am and Hua Hin, on the Gulf of Thailand coast, provide a number of accommodation and recreation options. Their long beaches and promenades offer visitors choices of riding ponies and horses on the sand, bicycle riding, go-karting, and the thrills and adventures of
banana boats, parasailing, waterskiing, and windsurfing.

Hat Chaweng, situated on the east coast of Ko Samui, never sleeps. It has a long, gorgeous beach with soft sands lapped by crystal clear waters. During the day, tourists have the options of sunbathing or participating in the range of beach and water activities on offer. At night, it’s time to explore the bars and theme pubs and to show off your expertise on the dance floors to the latest rhythms and beats of the music.

Hat Rin on Ko Pha-ngan is well-known for its full moon parties. People come from around the world to enjoy the monthly celebrations involving superb light and sound shows, dancing, fireworks, and the endless choices of foods and drinks.

On Phuket, the largest island in Thailand, Hat Patong is one of the liveliest beaches along the Andaman coastline. A wide range of accom-modation is available from inexpensive yet comfortable hotels and apartments to world class resorts. Visitors can enjoy browsing at modern shopping arcades and tradiional street markets that display a variety of goods and services. After a long day, visitors can choose from a host of restaurants that are ready to serve from extensive menus offering local dishes, fresh seafood, and international cuisine. Just select one that fits your mood and budget!

What a dilemma! In Thailand, you can savor the serenity and peacefulness or you can sample the excitement and challenges of some of the most beautiful beaches in the world. Don’t take other people’s word for it – decide what you want and find out for yourself. Soft breezes, tranquil relaxation, clear waters…spectacular diving, stunning cabaret shows, vibrant music…whatever it is, you will find it on or by the beaches of Thailand, and you’ll be assured of a warm welcome, whatever you decide.

WORLD HERITAGE SITES AND HISTORIC PLACES 

Thailand prides itself on its peacefulness and its gentle,contented people who appear to be happily getting on with lives that have not changed in hundreds of years. However, upon closer inspection, the country has been a fascinating melting pot of different cultures. Being close to and between 2 of the greatest ancient civilizations, India and China, Thailand has been at the crossroads of the journeys of many travelers, traders, exploiters, and explorers, some seeking their fortune, others escaping threats and dangers. Thailand reveals evidence of human settlement associated with these groups of people over an extensive period of time.

In 1 57, archeologists discovered remnants of unique red painted pottery at Ban Chiang in Nong Han district of Udon Thani province. Further investigation indicated the prior existence of major agricultural communities from the Neolithic Period to the Iron Age - excavated skeletons, graves, gifts, and fragments of rice all indicated important and thriving settlements. The significance of Ban Chiang was established by its later recognition as a UNESCO World Heritage Site. The whole of this north-east part of the country, known as Isan, covering the provinces of Buri Ram, Surin, Si Sa Ket, and Nakhon Ratchasima, has exceptional historical importance to students of the Khmer
civilization. Visitors must not miss the magnificence of Phimai and the ruins and renovations of Phanom-rung, Muangtam, Ta Muean, Sikharabhum, Sa Kamphaeng Yai, and Phrea Vihear on the Thai-Cambodian border.

Communities in the fertile basin of the Yom and Ping Rivers developed into city states, notably Sukhothai-Si Satchanalai and Kamphaeng Phet. Sukhothai – “Dawn of Happiness” – is regarded as Thailand’s first royal capital and is a UNESCO World Heritage Site. The city, true to its name, exudes prosperity and happiness, located in the Yom River Valley, with green hills as its backdrop. The fortified and irrigated historic capital was an important center of the Buddhist faith as shown by the numerous standing and sitting Buddha images in the Sukhothai

Historical Park. Kamphaeng Phet, situated in the lower part of the Ping River, was a strategic defensive line or “Solid Fortress,” as its name implies. Traces of thefortified city make up the delightful Kamphaeng Phet Historical Park, with ruins of the old palace and Wat Phra Kaeo at its heart. The city was believed to house Phra Kaeo, the Emerald Buddha, as well as Phra Buddha Sihing. Particularly fascinating are Wat Phra Si Iriyabot, the Temple of Buddhas of Four Positions, and Wat Chang Rop, the Temple of the Pagoda Surrounded by Elephants.

Ayutthaya, the glorious royal capital of 417 years, is virtually an island, situated on a vast alluvial delta at the confluence of 3 major rivers, the Chao Phraya, Lop Buri and Pasak. The impressive ruins of the once powerful royal city and the historic settlements in the Ayutthaya Historical Park have been listed as a UNESCO World Heritage Site. Wandering around the old city or Ko Muang area, one can visualize the water-based lifestyle of ancient times, resplendent with palaces and temples, ports and piers, with small communities practising their traditional crafts and conducting their businesses.

In the Bangkok Period, the first provincial royalresidence was built in the province of Phetchaburi,  south of Bangkok, by King Mongkut, Rama IV. This  was known as Phra Nakhon Khiri Historical Park. The palace was built as a triple level structure, the middle one housing the Chom Phet holy relics, built on an old pagoda. A palace temple was also built and named Wat Phra Kaeo, with a prayer hall, red stupa and small pavilions. The splendid hilltop palace and related buildings are the pride of Phetchaburi.

MAGNIFICENT PALACES

In Thailand, royal palaces were built as administrative centers and focal points of devotion and reverence.

The Grand Palace in Bangkok, encompassing the Chapel Royale or the Temple of the Emerald Buddha, is a fantasy in real life that takes your breath away. The exquisite structures with gleaming spires stand at the heart of the old city or the Rattanakosin Island and are located in a huge walled compound with the large expanse of Sanamluang and the Chao Phraya River as part of the landscape. Up the majestic river is an opulent royal retreat from the Ayutthaya Period, the Bang Pa-In Palace or the Summer Palace built, on an island on the Chao Phraya River. The palace remains an idyllic sight where visitors can explore the ornate architectural structures in beautiful
surroundings.

Palaces built during the Bangkok Period include Sanam Chan Palace in Nakhon Pathom, west of Bangkok. King Vajiravudh, Rama VI, had the palace constructed in a combination of Thai and European styles, elaborately built in perfect proportions in beautiful, manicured gardens and lush greenery. King Vajiravudh had another unique palace built on the Cha-Am/Hua Hin route, a golden teak mansion by the sea. The palace was designed by an Italian architect and built in just 16 days as a collection of gingerbread villas linked to one another by long open balconies. The area was formerly a mangrove swamp with large herds of deer. It was thus named the Deer Park Palace, Maruekha-thaiyawan Palace, and also called the Palace of Love and Hope by the poet king.

The most sentimental royal residence is Doi Tung Palace in Chiang Rai, a hilltop palace built as a joint effort of a number of organizations as a permanent tribute to the late Princess Mother. Her passion for protection of forests and social welfare was well-known and appreciated by all Thai citizens. The ornate Doi Tung Royal Residence is decked with colorful flowering plants and appears as distant pavilions in the clouds on misty days.

HISTORICAL TEMPLES

A traditional Thai settlement comprises homes and temples that also serve as schools. The Thai temple or wat is a natural center of the community, fulfilling roles as a center for religion, a place for education, and a site for shelter and help. Royal temples were appointed, built or rebuilt in accordance with time honored traditions.

In Bangkok, Wat Phra Kaeo, also known as Wat Phra Si Rattana Satsadaram, was constructed at the time of the proclamation of Bangkok as the royal capital as the Chapel Royale within the Grand Palace. The temple houses the Emerald Buddha, the most significant and revered image of the country.

Wat Pho, commonly called the Temple of the Reclining Buddha, is adjacent to the Grand Palace. King Rama III further developed the temple as the first Open University with the largest collection of local wisdom and folk medicine in stone inscriptions and figurines. Across the Chao Phraya River is the Temple of Dawn or Wat Arun, with its splendid central prang (Khmer-style tower) rising  6 meters, surrounded by 4 satellite prangs. It serves as a perfect backdrop for royal barge processions and adds fascination to a night-time cruise on the Chao Phraya with the shimmering reflections of its illuminated structure on the water’s surface.

Wat Ratchanatdaram, built by King Rama III, has a unique structure, Loha Prasat, built within its confines. This building was referred to in the life story of the Lord Buddha as the metal palace built for him and other disciples with the financial support of Lady Visakha. The structure with 37 spires stands proudly as a symbol of the Buddhist faith.

In the reign of King Chulalongkorn, Rama V, the royal capital was extended beyond the city walls with the construction of the Dusit Palace. The temple in the area is Wat Benchamabophit or the Marble Temple, designed by the top royal architect, H.R.H. Prince Naris, who harmonized Thai and European designs with the use of Carrara marble from Italy. The main temple hall is a four-sided structure with roofs of golden bamboo tiles.

In Chiang Mai in the far north of the country, the distinctive landmark of the city is the golden pagoda of Wat Phrathat Doi Suthep where holy relics have been enshrined since 1429. Doi Suthep is at an elevation of 950 meters above sea level, so the temple enjoys a panoramic view of Chiang Mai with the Mae Ping River running through it. In the city itself, Wat Phra Sing is regarded as the most complete example of a Lanna chapel. The temple hall houses Phra Buddha Sihing, the most revered Buddha image of the city.

In Lamphun, the twin city of Chiang Mai, Wat Phrathat Hariphunchai features the most impressive pagoda built in 110  and regularly renovated and added to since. The 46 meter golden pagoda is under a  -tiered royal umbrella on a square base. Other major architectural works include an ancient brick arch adorned with fine designs and a pair of sculptured lions at the door.

In the far south of the country, Wat Phra Mahathat in Nakhon Si Thammarat is of prime interest. The gold-topped 77 meter pagoda houses the Lord Buddha’s holy relics
brought from Sri Lanka over 1,700 years ago. There are 158 pagodas in an extensive complex and interesting and valuable examples of the area’s art can be found exhibited in the temple’s museum.

IMPORTANT MUSEUMS

Museums are a relatively recent introduction in Thailand, first appearing in 1 26 as a result of the actions of King Prajadhipok, Rama VII to create the Royal Institute of Art, Literature and Archeology. The Bangkok National Museum is located near the Grand Palace. Permanent and ever-changing exhibits are displayed in various royal buildings, telling the history of the Thai Kingdom through relics and artifacts such as costumes and textiles of past periods. In the Grand Palace is the Museum of Royal Regalia and Decorations arranged near the entrance to the Chakri Maha Prasat Throne Hall, displaying coins from different periods of Thai history. Also on display
are the ornate royal regalia, medals and decorations, including jewel-encrusted pendants bearing emblems or portraits of the king who bestowed them, and brocaded sashes worn with official uniforms.

The Vimanmek Mansion Museum is the world’s largest golden teakwood royal mansion and features exhibitions of silver, ceramic, glass, and ivory artworks collected since the time of King Chulalongkorn, Rama V.

The Royal Barges National Museum can be found in the Bangkok Noi Canal. It has   royal barges on display, including Suphannahongse, Anantanagaraj, Anekchartbhuchongse, and Narai Song Suban H.M.King Rama IX, placed at the center of the royal barge procession. There are other figure-headed escort barges kept in dry dock for visitors to inspect and admire the expertise of the ornate designs and decorations used on these vessels.

LIVING IN THAI WAYS

Before the first light of day appears, the fragrant smell of cooking permeates the kitchens of thousands of rural and urban dwellings as Thais hurry to prepare rice dishes and other food, exotic desserts, flowers, and water to offer as alms to the columns of Buddhist monks that roam the streets early in the morning. This giving of food, known as making merit, is an integral part of traditional Thai daily lifestyle and official ceremonies, and demonstrates the importance of Buddhism in the natural flow of people’s lives.

The smiles of the Thai people never seem to fade away. Generally respectful and moderate, qualities that are prevalent in the Buddhist religion, Thais display generosity and hospitality to visitors, giving an amicable and warm welcome to guests and strangers alike. There’s always a helping hand to assist, guide, and make you feel as if Thailand is your second home.

The revered King Bhumibol Adulyadej, who is constantly working for the good of the people and is himself always in the hearts of all his subjects, has established a number of royal projects across the country to maintain traditional skills, to improve the living conditions of the people, and to rehabilitate natural forest and aquatic areas dramatically des-troyed by slash-and-burn land-clearing techniques. The Royal Agricultural Station at Ang Khang in Chiang Mai, Khao Hin Sawn Royal Development
Study Center in Chachoengsao, and Pikul Thong Royal Development Study Center in Narathiwat are some of His Majesty’s royal projects.

SYMBOL OF THAILAND

Elephants have a strong historical bond with the people of Thailand and are regarded as an important symbol of the country. Traditionally they have played important roles in both times of war and peace, and the white elephant has long been held as a sign of the king’s honor and glory bringing prosperity and happiness throughout the kingdom. The elephants were trained to work in the timber industry but with its decline, many are now accommodated in camps. Visitors are able to feed and ride them and watch them work with their handlers - mahouts - in natural surroundings. In many cases, a strong bond of mutual respect and friendship develops between mahout and elephant.

LOCAL WISDOM

Thai local wisdom is based on centuries of investigation, experimentation, and discovery, much of it to do with natural resources and the endless cycle of the seasons. Associated with this wisdom is a collection of traditional skills and knowledge and, in attempt to preserve it, the Royal Thai Government has instigated a policy known as One Tambon One Product (OTOP). This policy promotes the establishment and development of local communities’ industries involving the manufacture of traditional products using natural materials. Visitors are able to observe these communities in operation and to purchase numerous kinds of items, such as bamboo furniture, wine,
silk, and food from local outlets.

AGROTOURISM AND AGRICULTURE

Growing rice, vegetables and fruit, and fishing are the major occupations in Thailand, a nation whose economy has been and still is traditionally strongly-based on agriculture. Throughout the various regions of the country, farmers grow rice in flooded paddy fields and hillside terraces and produce a wide range of tropical and cooler climate vegetables and fruit. In the north, where the climate is more temperate and the terrain is mountainous, a number of tourism activities have been established,
including trekking, agrotourism, and home-stay accommodation, and many nature-lovingtouristsvisittheroyalproject sites. These projects conduct tours of organic vegetable farms, cool climate orchards, trout-breeding locations, and high altitude rice farms. There are numerous demonstration stations at which you can taste healthy, fresh, chemical-free food such as broccoli, red cabbage, beetroot, sweet peas, spinach, zucchini, and raspberries.

DELICIOUS CUISINE

Thai food is one of the most famous cuisines in the world - wherever you go, you’ll always find a Thai restaurant! Thai dishes are a sight to behold - graceful fruit and vegetable carving is an art passed down through the ages and displayed in many elegant restaurants and hotels today. The food looks good but wait until you taste it – delicious, exquisite, exotic flavors, amidst stunning aromas. In addition to looking good and tasting and smelling good, Thai food is good for you. It is based on healthy ingredients from various Thai herbs, such as basil, ginger, lemongrass, chili, garlic, galangal, kaffir lime, turmeric, and pepper. All these contribute significant health benefits and many form the basis of worldwide favorites, including coconut soup with chicken, fried chicken in basil, and tom yam kung (prawns).

There are many opportunities for visitors, experts or amateurs, to attend Thai cooking and fruit and vegetable carving classes, and learn much about Thai food specifically and Thai culture generally.

THAI ANCIENT SPORT

Probably the most instantly recog-nized Thai ancient sport throughout the world is Muai Thai or Thai boxing. The sport represents the spirit of the fighter in the blood of the Thai people, but it is much more than just that. Muai Thai is part ritual, part athleti-cism, and part performance art. As a ritual, training starts with yok khru, a ceremony in which the young boxer presents the teacher with an offering to demonstrate respect and grati-tude.

As an athletic activity, Muai Thai demands the student strengthen the body and develop speed, control, and the kicking and punching skills that are an integral part of the sport. As a performance art, Muai Thai requires each fighter to perform a dance before the commencement of the contest - the wai khru or ram muai to honor the participants’ teachers, parents, and ancestors that shows respect for the spirits of Muai Thai.